The powers of MySpace and Facebook as a marketing platform have been realised for a long time, but how can they be utilised for your websites promotion?

These sites are a potenital gold-mine of visitors for your website, and best of all it is a free resource. Some tried and tested methods for generating visitors are:

• Posting funny videos or interesting videos.
• Having a useful service or profile page.
• Offering free services or trials or
• Giving discounts on interesting services.

Although your reach can be huge on a site like MySpace, the best results come from relevant, targeted links that are enticing for the specific readers. For example a post on a bands profile page of “10% Discount on all CD Albums today - Buy now!” would be much more effective than an unrelated advertisement selling hair-growth pills for example ….

These platforms are also valuable resources for brand building, and allows your logo or comments to be seen on popular profiles. Use this to your advantage - go forth and promote!