Backed by $33 million dollars of funding and 3 ex-google software engineers, Cuil, pronounced “cool” is one the latest challengers to take on the behemoth that is Google. With a unique search engine algorithm that claims to regularly search over 1 trillion web links and 120 billion pages, they seem to be taking things seriously.

The unique way in which the search engine displays both pictures and extended text on each page makes for unique user experience, but will this be enough to start converting users? I would say not just yet, but im sure the market leaders will keep a close eye on how it progresses.