Microsoft adCenter has recently released a number of updates to aid you in your paid search campaigns. These include:

• Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page.
• Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits.
• User Management: if previously you were only able to have one user, now you can create multiple account users.
• Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ad.

Read the full Microsoft post for more information.

Unless you have been locked in a cupboard for the last year or so, you may be aware of the ongoing presedential election in America. Democrat Barack Obama has used in-game advertising in his campaign as a way of reaching new potential voters. This poses the question - How will PPC and content network advertising evolve in the coming years? Read the rest of this entry »