There are rumours floating around concerning the impending introduction of an ‘Automatic Matching’ feature within Google Adwords. The beta, which has been in testing since the summer, will broaden the keyword criteria for displaying ads if a search term has been received many page impressions.

A project that will likely be introduced before the lucrative christmas period, seems like a cheeky way for Google to use up Advertisers hard earned cash, with adverts being displayed on potentially irrelevant search terms. Many Adsense marketers may also be heavily affected by this, considering that they make their margins on tight ‘long-tail’ niche keywords for their affiliate/sales pages. Any dilution of this, will sureley affect their bottom line, and may even make adsense unusable.
Hopefully we will see an official release from Adsense regarding this, and more importantly lets hope that this ‘feature’ is optional!