A Content Management System, or CMS as it's commonly known, is what gives someone or a team of people the ability to manage the content of a website without them having to know exactly how the nuts and bolts of the site work. It means you can easily change or update text, graphics, links, and multimedia elements, or send emails to your client list via your website.
A CMS is an integral part of many websites, because in today's world nothing stands still for long - and neither should your website. Whether you want to publish a regular bulletin, feature your company's quarterly results, or highlight a new product range, the CMS will make it possible.
Through the CMS you can add new pages and images to the site, you can change font styles and sizes, you can upload files that your customers can then download. You can also of course edit existing pages, do e-mail shots to your clients tailored to their individual preferences, and manage an online feedback process.
Depending on your needs, you can also use a CMS to produce detailed user statistics, tracking not only how many hits your website had but also when the site was viewed, which pages were looked at, which search engine led them to you and even what question they typed in to find you.
There are many more reasons to integrate a good Content Management System into your website from day one. Not least, because it can be tricky to add one on at a later date without radically redesigning the whole site.