Did you know that your choice of influencer can make or break your influencer marketing campaign? No matter how well-crafted your campaign might be, there’s a chance that it would miss your target if you can’t find a suitable influencer to work on it. So how can you tell if you’ve found the right one? What are the guiding factors that should influence your decisions? You could think of a lot of factors, if you need to. But the basics are the following – these are the highly recommended ones by experts at theinfluencemarketer.com:
- Engagement and Reach
Influencer marketing campaigns are meant to boost your own brand’s engagement and reach. Hence, it’s a must to work with influencers with equally high social media following. Ultimately, it’s just a numbers’ game. The more followers, likers, and commenters your influencers have, the more they can promote your brand to more people. To find the right influencer, visit website of experts for resources, explore social media accounts, and experiment using different platforms.
- Brand Affinity and Alignment
Reach and engagement are just a small part of the process. What’s equally important is brand alignment. When choosing influencers, consider how well they’re aligned with your own brands. Are they your avid users themselves? Or has there been a time when they’re promoting your competitors’ products? Even before they start promoting your brands, it would be wise to discuss with them in detail about your products and core values. You can also seek help and resources from theinfluencemarketer.com to evaluate your choices more thoroughly.
- Geographic Location and Demographics
It’s also wise to decide whether you’d like to stick to local influencers or widen your scope to include global markets. Partner with local influencers to promote your products locally. It wouldn’t be wise to have the same local connoisseurs promoting your products globally, unless their reach is wide enough. Look into the demographics of the influencer’s followers. Are they your target market also? If you decide to go global, make sure you have ways to ship your products to your new markets. See this resource to help you decide.
- Content, Reputation, and Voice
Lastly, don’t miss evalating the influencers’ voice and reputation. What types of content are they producing? In what way are they garnering the attention of the public? And in what way are their voice affecting their followers? If they embody a positive image, they’re most likely a good pick. You can refer to theinfluencemarketer.com for more insights on how to evaluate an influencer’s reputation, appeal, and authenticity.
It’s not a secret that influencer marketing produces results for companies and brands. But the choice of influencer is the crucial half of the process. Choose wisely, and you can expect success. If you haven’t decided who to partner with, find more resources and expert insights at The Influence Marketer, one of the leading providers of influencer marketing services (e.g., mentorship, training). Ultimately, the key to make the campaign work is to plan it with experts.