Advertising & Marketing

Beta-testing: What is it and why is it beneficial for businesses?

The popularity of beta-testing continues to increase since the emergence of web 2.0. And for many people, this practice has still been a puzzle. In a gist, it is a significant part of software development and is closely related to user acceptance testing or UAT. This stage of the app creation process allows devs to refine the software’s design.


Beta-testing: In a nutshell

In software development, beta testing is a type of UAT that’s carried out by the end-user or customer through the client’s environment. Many software vendors launch beta-tests first to verify the quality of the app. And this is process is a must in the software development lifecycle.

To collect client feedback effectively about app quality, developers should keep the following in mind:

  1. Usability – Developers will look at the details of the apps, especially its effectiveness in fulfilling its functions and purpose.
  2. Bugs and errors – Developers need to identify and fix the bugs in the software to ensure that the final release is a seamless one.
  3. Ease of maintenance – It’s also a must to consider the resources needed to maintain the app, especially for its upgrade and updates.

As a type of UAT, beta-testing is an effective way to collect feedback from pre-release products. This is also beneficial in business as company owners need to ensure the quality of apps before turning them over to clients.

How can businesses benefit from beta-testing?

User acceptance testing is a perfect feedback tool entrepreneurs can use to connect and engage customers. Specifically, this can be used to achieve the following purposes:

  1. Low-risk test running of apps – Launching apps to the entirety of your user-base is a risky move. Releasing your app to a selected number of users first allows you to collect website feedback without compromising the usage of your customers. Visit at Userback
  2. Build customer loyalty – You could also release your beta-test to your loyal customers and ask for their reviews. This is a great way to strengthen brand loyalty. By accommodating their reviews, you’re making them feel heard.
  3. Collect product reviews and testimonials – Orient your beta-test recipients to analyse your software based on specific standards and requirements. Doing this is a surefire way to get objective reviews, allowing you to make fixes and improvements easily.
  4. Refine the design and build of apps – Bugs could cause major functional issues to your app, causing great inconvenience to your users. A beta-test is a must-have web dev process to be able to detect bugs and inefficiencies, as well as make the necessary improvements.
  5. Validate features and functions – One of the best uses of beta testing in business is to validate the usability of the app. Prior to the final release, the devs need to make sure that all the features are running smoothly.

Customer feedback is a crucial part of the business. The good thing is that data collection doesn’t have to be difficult. With user acceptance or beta-testing, you can easily launch your pre-release app to a selected group of users to verify the performance of your app. If you’re looking forward to expert support in conducting this pre-release process, you might like to avail of the services from Userback. The company has been supporting businesses in creating and launching apps for business and other industries. More info at

Advertising & Marketing

The Compelling Reasons These Factors Should Affect Your Choice of Influencer

Did you know that your choice of influencer can make or break your influencer marketing campaign? No matter how well-crafted your campaign might be, there’s a chance that it would miss your target if you can’t find a suitable influencer to work on it. So how can you tell if you’ve found the right one? What are the guiding factors that should influence your decisions? You could think of a lot of factors, if you need to. But the basics are the following – these are the highly recommended ones by experts at

  1. Engagement and Reach

Influencer marketing campaigns are meant to boost your own brand’s engagement and reach. Hence, it’s a must to work with influencers with equally high social media following. Ultimately, it’s just a numbers’ game. The more followers, likers, and commenters your influencers have, the more they can promote your brand to more people. To find the right influencer, visit website of experts for resources, explore social media accounts, and experiment using different platforms.

  1. Brand Affinity and Alignment

Reach and engagement are just a small part of the process. What’s equally important is brand alignment. When choosing influencers, consider how well they’re aligned with your own brands. Are they your avid users themselves? Or has there been a time when they’re promoting your competitors’ products? Even before they start promoting your brands, it would be wise to discuss with them in detail about your products and core values. You can also seek help and resources from to evaluate your choices more thoroughly.

  1. Geographic Location and Demographics

It’s also wise to decide whether you’d like to stick to local influencers or widen your scope to include global markets. Partner with local influencers to promote your products locally. It wouldn’t be wise to have the same local connoisseurs promoting your products globally, unless their reach is wide enough. Look into the demographics of the influencer’s followers. Are they your target market also? If you decide to go global, make sure you have ways to ship your products to your new markets. See this resource to help you decide.

  1. Content, Reputation, and Voice

Lastly, don’t miss evalating the influencers’ voice and reputation. What types of content are they producing? In what way are they garnering the attention of the public? And in what way are their voice affecting their followers? If they embody a positive image, they’re most likely a good pick. You can refer to for more insights on how to evaluate an influencer’s reputation, appeal, and authenticity.

It’s not a secret that influencer marketing produces results for companies and brands. But the choice of influencer is the crucial half of the process. Choose wisely, and you can expect success. If you haven’t decided who to partner with, find more resources and expert insights at The Influence Marketer, one of the leading providers of influencer marketing services (e.g., mentorship, training). Ultimately, the key to make the campaign work is to plan it with experts.